![]() ![]() Cron points out that story is often how we survive. Because someone died and the stories got passed along. Story is the reason our ancestors knew NOT to eat the red berries. We evaluate life and our choices through the emotion of story and we have to FEEL something in order to make choices: our spouse, our home, our clothing etc. Eventually she realized the story wasn’t true for many reasons–but it helped her understand its power. ![]() WE LOVE STORY! But the story doesn’t always tell the truth.Īuthor Lisa Cron provides a succinct analysis in her Ted Talk, Wired for Story. She relates how we believe things over time because of the stories we have heard–her example: “women are responsible for a clean house.” She believed this story because every cleaning commercial she had ever seen showed women using the product. Presenting an argument using a story is the first step to winning that argument and possibly getting others to follow our thinking. ![]()
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